Spring / Summer 2021 Content
I worked on the Sport Chek business for two years. In 2021, we captured 5 spots (3 campaigns, plus two Olympic spots), as well as accompanying photography. The first three projects were shot with Brooks Reynolds (Asymetric) and the second two were shot with Michael Clowater (Radke). All projects were edited by Outsider Editorial and finished by Alter Ego Post.
In 2022, we shot the Back to School campaign with Jono Holmes (started with Michael Clowater, but he had a family emergency and had to back out) from Radke, photography by Regina Garcia. The Winter spot was a virtual production that was done in conjunction with Suneeva and Alter Ego Post (Pixomondo); Shelley Lewis directed, photography by Regina Garcia. All projects were edited by Outsider Editorial and finished by Alter Ego Post.
This project came to me through the Canadian Tire internal agency, T3.