We wanted to showcase Armor All’s new Wash Wipes, Wax Wipes, and Tire and Trim Shine. Since the Wash Wipes are the first product of their kind that doesn’t require a bucket and hose, we wanted to take it to the streets and really show off the capabilities. We hosted three ‘red light car washes’ and showed drivers just how awesome the products are.
Agency: send & receive
Production & Post: Low Key Studio