WWF Earth Hour

To encourage people to participate in Earth Hour, we created a Facebook app that would allow users to share videos with their friends. Pretty simple right? Wrong! We worked with some fancy backend code that allowed users to not only share a video, but also insert their friend's name into the video for a more personal touch.

We partnered with a lot of people on this, including Oddly Studio – the creators of the Blop app that inserts the names into the videos.